CRISIS. THE RUSSIAN CRISIS. WHAT ARE THE CONSEQUANCES OF THE FINANCIAL CRISIS FOR ADVERTISING…


What is waiting for the advertising market in the future? What will be the results of the influence of the financial crisis to the Russian advertising market? If the advertising budgets will be shorted by the corporative clients?

If the banking crisis will touch the normal work of advertising agencies and advertising – producing firms?

Evidently nobody has credible intelligible answers for those and similar questions.

Simply nobody knows anything. And if they knew they lived, as the saying, in Sochi.

The financial analytics aren`t worth of listening, as they discredited ourselves.

What credit have the specialists, who forecasted the "calm harbor" in Russia for foreign investors, who saved their capitals from the world`s crisis?

The mistakes in their forecasts weren`t in percents, but in times, while counting the indexes of MMVB and RTS.

It isn1t worthy to hope, that volumes of the clients` money, spent on advertising in the next year, won`t be reduced. The crisis of liquidity, bankruptcies, mortgages` crisis, inflation, possible fall of ruble don`t lead to default, as in 1998 year, at any way, but will force the organizations to revise their advertising budget. One will have to hope on one`s strength, mainly, and to try one`s best to spend money in the right way. It is of no importance if you have big budget for advertising, the main point is to use it in the most effective way.

It is possible you`ll be able to revise the types of the bearers for advertising, methods of delivering of your advertising message, to increase the addresses of your advertising for your CA.

The printed SMI will be to rebuild their system of dear and non effective advertising spaces and to move the accent to internet.

So, for example, one of the most important advertising indicator – the time of advertising contacts of the printed advertising announcement is the parts of a second only! And the price of such spaces is worth of tens or even hundreds of thousands of rubles, in depend upon a printed organ,

But there are more effective methods to deliver your advertising message to CA. At the same time they are much more cheap, and more creative.

Here, for examples, are the promo-souvenirs. The time of advertising contacts with one client1s sight is not seconds or minutes, but hours, days or even months! And besides, useful and practical contact is.

DEKO Media gives its answer to the financial crisis, bankruptcy, the crisis of liquidity, unemployment, huge discharges, money, or correctly speaking, its absence, and all other negative which goes to Russia with the crisis.

Strike by wooden ruble to the crisis! The wooden ruble as a coster, support for a cup! Isn`t it the most effective, actual, original, public adopted, practical and rather cheap advertising bearer?

The opposite side of the ruble can bear the advertisements of your firm. Such original promo – souvenir will be shown to one`s acquaintances, clients, partners, increasing, by this way, the advertising influence to the concrete audience (CA).

It`s of no importance, how much money (actives, opportunities) you have, it`s weightily to use them productive and effective.