Can I have your autograph







It is very pleasant to hear such a phrase and if this says a young beautiful girl





Just to the opening of the exhibition Advertising technologies 2004 of the same name holding published the third issue of the magazine RT - souvenirs. It published my article, in which I tried to pay ones attention to those Russian firms, which dont struggle for the right to represent foreign brands in Russia, but itself try to create and produce the product, which will be claimed by modern souvenirs market.





But now I do not touch the essence of the problem. Let it pass, this article and the problem. The fact is that according to the magazines rules an authors photos must be located before any articles text (that is not deprived some philosophy-humorous implication). And this photos was the reason that the author was recognized and he was not beaten even asked for autograph.





And let is say what should be your first autograph for a lively girl, who approached to you at the exhibition?





And I wrote no better than "With an advertising love, Sergey Verbitsky”. The text of this article is below.




Let us return to our souvenirs





SERGEY VERBITSKY,

the chief of the marketing department of

the advertising – production firm "DEKO Media"



It is rather not a question, but it is possible to say "the peoples voice". Russia undertakes intensive tries to integrate into economy of the world, but it looks to be rather strange. No doubt we have our own place in the worlds souvenir b ranchs chain. It is an honorable place of a consumer.

Mainly Europe is strong in design. Almost all of the creative directions in the souvenirs sphere are from there. The states of the South – Oust Asia are the powerful, flexible, inexpensive production, which makes possible to realize the ideas of the European designers.

We (in this case one has in view the Russian firms, which are busy in the souvenirs business) compete against each other for the opportunity to represent in Russia one or another foreign brand and to work using more or less known catalogues, which sometimes take money only for gathering in them the most buying and known in the world new souvenirs.

From my point of view, there is something wrong in it. Why one should not try to change this existing worlds order? You see our competitive advantage is that no one knows the Russian consumer, the features of our national production and consumption of souvenirs better than me.

But let is return to our souvenirs. Say in which of foreign catalogues we can find souvenirs for February 23 and March 8? And even souvenirs for non-russian holiday - St. Valentines Day are very seldom for offer of foreign souvenirs firms.

And it is very pleasant to receive a souvenir, adapted for our holidays and having the European design, "Asian" prices and, in spite of everything, quality production.

The only question, what materials must be used, to transmit the specify, the warmness and at the same time the classic academism of the approaching train of holidays in February – March. If we use such concept as warmness classics, I have courage to affirm, that the only material, which is equal to above requirements is leather.

Nether cold metal, nor artificial plastics or even wood can not transmit the softness and warmness of ones sensation, which inherent in the situation of preparation and presentation of the corporate presents during the spring holidays.

If we are sure of material, which can be inverted in the sphere of design of the leather souvenirs production of one can count more than 2000years its use.

We consider it possible.

Present both a leather tie and a leather visiting cards box, inscribed with the owners name and having inserts of the ties material to February 23. If one desires it is possible to add a bloc of perforated visiting cards. It being known all of them can be packed in a special souvenirs box with a beautiful hollow for souvenirs. And, of course, the firms logotype on the box.

For our sweet ladies-love to March 8 we prepared the opportunity to order any presents, produced with chameleons leather use. It changes its color under peoples touch, thus if we produce a womans purse (any color you change), it will change its color in dependence of your hands warm or weather. It is just in accordance with womans character or spring mood!

Besides, what concerns spring mood. From "promokogka" division we offer leather butterflies with the firms logotype. Original, cheap, universal and simply pleasant souvenir.

And attention now. A special suggestion for those, who is tired of perfume and toilet water, trying to find an origin al and effective present. Our designer combined leather and smell. Now while cutting out we use aromatic oils, which have characteristics equal to elite perfumes. Using catalogues we can choose the smelt, leather and a type of production. As a result we will have an unique production with your favorite slogan "Let is buy Russian", but we offer to pay your attention to the paternal firms, which do not resale foreign souvenirs, which are popular with our dear clients for rather many years.

P.S. Many of described production one can see, visiting the exhibition "Technology of advertising" in February, "DEKO Medias stand.