The Japanese auto corporation Nissan produced two new all purpose vehicles Nissan – Trale and Nissan Patrol GR, especially for Russia.

Both of these gasoline all purpose vehicles orientated to special services, PGE and other guard structures.

High officials of the State Duma, well-known anchormen, authorized dealers of Nissan from Russia and other countries were invited to the presentation.

All performance was very pompous and interesting: the seizure of hostages by the japanese mafia, the pursuit, unfailing happy-end, based, naturally, on the technical superiority of these types of Nissan above others. There were a demonstrative divertissement of bikers and the unalterable reception with meals of the japanese cookery.

There so, during all this time, on the opposite tribune, which was full of spectators, busy with different drinks, the banner of "DEKO Media" was hanging. Near it the banners of "Alfa – insurance" and PA "Cabrio" were, which was the organizer of the performance.

After the party was over all participants received a parcel of souvenirs. In each parcel was the leathern trinket with stamping "Nissan" from one side and "DEKO Media" from the other one.

VIP persons received parcels with the leathern portfolios for papers.

All peoples were satisfied…



For restaurants: their clients will tell to their friends about such portfolio – menu or bill of vines.



For the design – bureau there are everyday books or organizers, leather for which will symbolize your sensible attitude to the clients in case of their applies to your firm.



For any organizations it`s the chance to differ from their opponents and to draw the attention of their clients.




Evidently out of reason for the special journal, dedicated to the packing, to publish special entrances to the thematic article, describing not quite standard, non serious (even partly funny) cases, connected with the fulfillment of different orders on the packages for souvenirs.

And even more strange, if this topic will be the main one of the article. Yes, no doubt, this sector of the market of the made by hands cardboard packages, of course, isn`t so big as quantity of wares, issued by the production lines in thousands units per relief. But nevertheless, it demands the serious approach.

And what do you think, where will the customer apply to, if it will be necessary to produce beautiful souvenirs` boxes for several tens of the ready corporative presents?

Is it convenient to work with the advertising firm, which apart from the production of souvenirs can make the boxes for these souvenirs, and even lodgments (a lodgment is the substrate with the pit according to the outline of any souvenir). And if these boxes are enclosed to without payments…
Or simply a young man is in need to have the stylish package for the present to the beloved (mother, father…).

Of course, one can apply to the department of sales of the mill – producer of packages and to order the ware you need. And, of course, they produce it, but the tirage will differ from our one in ten or twenty times.

"Now there are many shops with departments, selling packages" – you`ll say. Yes, it`s the truth, but what about the lodgment for a nonstandard pen or a everyday book. May be you want to place souvenirs in the box, as you prefer? But, I think, the personal of a shop will fail to help to decide such question. And quite possible they won`t find the necessary quantity of boxes, not saying about prices.

And what do they do, if it`s necessary to stamp multicoloured printing, to do the transparent window or even to stamp one`s logotype? And it`s enough. If you read till this moment, it means, that this question is thrilling you this way or that.
But all, who are eager to see the serious analytical calculation and the structurized analysis of segments of the market of the packing production will be upset. No, it`ll be the next time. I prefer to tell you, as I have promised to you, what orders we receive.

And for example, what can you tell about such customer?
It was necessary to make the box for the balalaika for a chinese man. It had to be a rectangular parallelepiped in its form with the folding cover on loops, with the clasping look, the handle and with the transparent triangular window. And more than that, the customer was the well-known advertising newspaper, which has the attitude towards balalaikas and to the music as a whole, something about we relative to cosmonautics.

Though, stop, I detract to all our noble employees. It was.

And, of course, we didn`t stay our footsteps on the dusty footpath of the far planets, but the box with the crystal present for BPU "Engineering industry" we made. And this firm is known throughout the world as busy in cosmic ships` constructing. Besides, I think, that it isn`t the state secret, that this box with the souvenir was presented to President of Russia. And the box was eminent, from artificial leather, the shading velvet lodgment…

And what to talk about presents to the President.
With the help of our box I decided the problem how to present a souvenir to my mother-in-law. Besides, the present, as such, was nothing to be serious. Simply the timer for her kitchen. But the main point was its packing. The box within the box – "matreshka" principle ("susunechka v susunechke" as my favorite mother-in-law said – the russian slang). And it was very pleasant to take them by hands.

And it`s necessary this principle to patent to be sure in future.

Besides, about faith. Once we produced boxes for icons. And the boxes weren`t simple, as usual they were unusual – their covers opened as shutters, and in the middle the shutters connected with lightning. As they were made of artificial leather there was no problem to put the lightning in, and it looked rather natural and even worthy.

And about rich men and their super jewelry the talk has to be separate. The social position of any man may differ, it can have more or less (but it must be above the middle level) riches. But our work and communications with him – it`s in all times a raw of psychological sketches

Once a person of influence visited us not for counting – for the order. As the price of production, not for "the package" and even not any box – the jewel cutting for his golden bracelet - was of no interest for him. He needed all to be not simply the highest position, but practically above the human abilities. It was necessary to make the package for the unique jewelry, the producer of which lived several ages ago. The box must be fit for its contents, not only according to the form, but to the style and even to the spirit. And we had to read some reference books, to read the materials, dedicated to those historic period.

We decided that the most simple decision – to stretch the box by leather – we could to make it old to the necessary conditions. But the customer praised our leather "Chameleon", changing its colour by any men`s touch. And he even asked us for a bite of leather to show it some person. It should be good, but there were no such leather at that time. In general, dropping the details I say: we had a lot of bustle with this order, but, as you could guess, it wasn`t been received. Why? Simply, the customer disappeared. At the same time, we haven`t a chance to declare our price. The customer stayed all his materials with us and disappeared. May be is something happened? It`s a pity. And suddenly, if he`ll read this journal. We show him our greetings and invite him. Return to us – we`ll excuse everything, all accept and even return all you have stayed with us.

But well. I`ll finish, as I can`t say everything in one short article. And I have something more to tell, no doubt.

As every case is worthy of the separate story. For example, what is "weight" of the box for the fur coat for TV drive on ORT "Big wash", or when the cardiologist touched his hurt, being late to prepare the boxes for medals for International symposium of cardiologists of our world.

And boxes from artificial leather for photos, which looked like leathern ones, packages for the delegation to India, not saying about boxes for, beg pardon, preservatives. According to this topic, our colleagues from the workshop of packages can tell you no less than me. And even the special rubric can be opened. The main, it has to be interest for everybody.

It is very interesting to work!